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Choosing A product for Your Online Biz.

Choosing the right product is a critical aspect of your business. It will have a major impact on whether you are successful or not.

On this page I am going to take a look at some key considerations when choosing products to promote.

    1. The Commission; Always understand what the rate of commission is before you start selling or promoting the product. I have a rule of thumb where I will not waste my time promoting anything where the commission is under 30% There are plenty of products you can promote where you can earn high commissions and likewise there are plenty who will pay you next to nothing and you do all the hard work and they make all the money. So check the rate of commission first.

 

      1. Does the product have appeal for you personally?. If you do not like it you cannot expect others to. You need to be able to connect with the people who might buy your product so you can give a personal opinion of it that will carry a lot more credibility than a product you know nothing about. This may very well mean that you need to buy the product for yourself first. Use it, get to know its attributes and its weaknesses and determine whether it has a real application for you. You are its best recommendation. Make a list of the things you like about it and alongside the aspects you dislike. Be honest in your appraisal.

     

    1. The size and weight of the product for freight considerations. This is n important consideration especially if you are offering free shipping which in itself is a good marketing ploy. Most people will be happy to buy the product if it meets all the other criteria for them but when they go to check out they will back away if a hefty amount is added for shipping. They will go right to the point of check out then abandon the purchase if the shipping bothers them.
    2. Digital or Physical Products? If you have come across a really good digital product that is genuine value for money then the chances are you will want to share it. Digital products can be delivered via the internet using email or a link from your website. They do not require any packaging or physical handling so there are no extra costs . It is always a good idea to back up your product with testimonials so either look for some online or get some friends to evaluate the product for you. E books can have a lot of appeal as they can be meeting a need your customer has in how to do or achieve a particular purpose. If you are an expert in an area of interest you can reproduce your own knowledge into an E book and sell that through your website This way all the profit is yours, there is no commission and no extra costs other than your time. E books are also a great lever to build your ailing list by offering them free in exchange for sign ups. You can promote other peoples E Books on commission or develop your own. Here is a link to a useful site to help you write an E Book  

 

    1. Promoting or selling an Experience; If you have enjoyed a wonderful holiday someplace and would like to share it with your friends and others and earn some commission for doing so this can be a great way to do it. Sign up with a travel company as an affiliate. There are several travel companies which offer affiliate commissions to bloggers who promote their offers. If you love traveling and are able to blog about your experiences then this might be a good way to pay for your traveling exploits. You get to have a holiday and you get paid for doing it if you can share and market the travel package to others. I have come across a good link to help you get started, just click here. Traveling Affiliates

 

  1. Build an Online Store Using Shopify to sell a range of physical products within a particular niche. Shopify is a great way to get started in selling products online. They have excellent tutorials, they don’t cost too much to set up and you don’t need to handle any of the products. They are all delivered via a drop shipper. You just needed to open a Shopify store, choose some products within a niche that interests you, promote the products and trigger the close of sale with your drop shipper. It does require a bit of work to get started but it will be worth it in the end. I have a store where I am selling ladies nightwear. Here is a link to my store.Bon Nuit If you would like to read a very comprehensive review of Shopify then visit Shopify Review

I hope this page has helped you decide what kind of product you would like to promote. If you work within a platform like Wealthy Affiliate you can try a few of these at once with the number of websites you can host. I recommend the premium membership because that way you can have up to 50 websites where you can trial different products and niches

 

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Comments

    • Stratos K
    • October 15, 2018
    Reply

    Some very good points that we should be careful when choosing a product. Choosing the right one can make a big difference, that’s why everyone that is interested to sell a specific product should always make good research and planning in order to have any chance for success. Otherwise it’s only wasting time and failure is a given. Promoting is a difficult thing and not for everyone. Thank you for the read and for the information you provide.

      • admin
      • October 15, 2018
      Reply

      Thank you Stratos for visiting and commenting. A lot of it is just common sense but sometimes we need to see it in writing, it kind of reinforces our own thinking.  I wish you every success in both life and business. 

    • blakey
    • October 15, 2018
    Reply

    I think it’s great that you’re trying to help others build their online businesses while you’re building yours… Helping others is surely the way to go, and surely the way to be successful… This should definitely help people of all ages, but I think it’s an encouragement especially to older folks to see other older folks become successful no matter their age! 

      • admin
      • October 15, 2018
      Reply

      Oh Blakey thank you for your comment and for  having taken the time to take a look at my site.

      I might be getting older but I still have an active brain which I aim to keep that way. That’s why I like to work on building an online business. You learn so much  reading other peoples work and stretching your own mind beyond its normal limits. 

      Wealthy Affiliate certainly encourages and helps people of all ages and all levels of knowledge. 

      I wish you every success in your ventures too.

  1. Reply

    I think you are right in being interested or even have used the product.. and like it! I only promote 3 things on my website and that is the platform I use, a keyword tool and a video marketing course. All of which I have purchased myself and love using and talking about – especially the platform!

    Good tips on choosing a product for your online biz, thanks for sharing these, I am sure it will give someone some good ideas on what to choose.

      • admin
      • November 16, 2018
      Reply

      Thank you for your feedback Sharyn. I will take a look at your site that you mention too. What keyword tool do you use?
      I really like Jaaxy https://bit.ly/2FrAlym
      I am still relatively new to online biz and still have a lot to learn.

    • Sharon Whyte
    • October 15, 2018
    Reply

    I think you are right in being interested or even have used the product.. and like it!  I only promote 3 things on my website and that is the platform I use, a keyword tool and a video marketing course.  All of which I have purchased myself and love using and talking about – especially the platform!

    Good tips on choosing a product for your online biz, thanks for sharing these, I am sure it will give someone some good ideas on what to choose.

      • admin
      • October 15, 2018
      Reply

      Thank you for commenting Sharon. I would be interested in your video marketing course. That’s an area I have dabbled in but not very good at.

      I wish you continued success. 

    • Riaz Shah
    • October 15, 2018
    Reply

    Wow 30% percent minimum to choose a product, cool! All these while I’ve been choosing products that pay 60$ or more but after some time, I realised that most of those products with that high of a commission aren’t necessarily good products. Some people say that the reason these sellers choose to give a high commission is because they are desperate to make a sale.

    However products with low commissions on the other hand, seem too greedy and want most of the sale income for themselves. I’m at a crossroad to choosing a good commission percentage for products :/

      • admin
      • October 15, 2018
      Reply

      Thank you for visiting Riaz.  The very high end products will usually be a lower percentage and you are probably right about the low commissions. You have to sell so many more to make any money. Look for products which can be returned and refunded too.  The best idea is trial and error , see what works best for you. 

      All the best as you grow your business.

    • Darren
    • October 15, 2018
    Reply

    hi 

    You’ve hit on some key points to think about when choosing the right business online. 

    It’s important to give the customer a good experience so you get repeat custom at a later date.

    Selling digital items will not give you any hassle of shipping or holding stock but you can still sell hard stock and not hold the inventory with affiliate marketing, do you think this is a viable method and if so can you reccomend any programs?

      • admin
      • October 15, 2018
      Reply

      Thank you for visiting this Old Girls site 

      There are some great affiliate programs available, number 1 of Course is Wealthy Affiliate but then you could take a look at links like  https://bit.ly/2yjwr4l  or  https://bit.ly/2OXoFXz   . By joining you can get a whole suite of fantastic links that  will build your business astronomically. 

      All the best to you for your online biz.

    • Sharon
    • October 15, 2018
    Reply

    Clearly I have not spent enough time searching for affiliate programs that offer more 30% commission or more. At this moment, I am only participating in the Amazon Associate program. Once I have more authority, your way is my way – 30% at least. Thanks for the tips and advice.

      • admin
      • October 15, 2018
      Reply

      You are welcome. Thank you for commenting.  Have you looked at Clickbank for products to promote

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